Health Literacy

Archive for August, 2009

A few months ago, I wrote about OrganizedWisdom's ongoing mission to curate great health information. We know that this process doesn't begin and end with our team, and now we have better tools to get outside input.

We cordially invite all of the health experts out there – from doctors and nurses, to students and researchers, to patients and caregivers, to bloggers and librarians – to contribute to our mission by reviewing the "top 10 resources" lists within our WisdomCards and nominating health resources to round out the list of web pages we recommend.

You'll notice that many of our top 10 lists don't always have
10 individual links listed. That's by design. If we haven't uncovered 10
high quality, unique health links during the WisdomCard creation process,
we'll intentionally leave room for nominations.

OrganizedWisdom's own team of experts reviews each and every nomination, and if the link is approved it will join our top 10.

Every day we get dozens, sometimes hundreds, of amazing link suggestions. The team at the University of Maryland Medical Center website recently visited OrganizedWisdom and nominated a number of links. Here is an example of one of many instances where their high quality health information made an excellent addition to a WisdomCard: http://organizedwisdom.com/Chronic_Shoulder_Pain (see their helpful video podcast at #9 on the top 10 resources list).

Here's how to nominate your own favorite resource:

1. Search OrganizedWisdom to find a WisdomCard that is the best fit for the subject of your link.
2. Go to that WisdomCard, review the top 10 resources list. If your favorite resource isn't already mentioned, nominate your link. (See sample form at right.)
3. Fill out the form; hit submit. We'll let you know if it's been approved. It's that easy!

Why don't you visit OrganizedWisdom and nominate your favorite health links today?

Source: Emily Lapkin

Click for more details.

OrganizedWisdom Health is the world's first human-powered,
physician-guided search service for health. We're a venture-backed
company founded by experienced entrepreneurs looking for a passionate
Online Marketing Manager and SEO Expert to join our team. This is a
"hands-on" role and the ideal candidate is a "Jack-Of-All-Trades" with
an equal passion for marketing, basic web design, writing clickable
copy, and analytics. This person will be responsible for managing
OrganizedWisdom's Online Marketing Strategy and designing programs to
increase site traffic, in-bound links and Google PageRank. The Online
Marketing Manager will be responsible for building and managing the new
OrganizedWisdom marketing program called "Project X" and serve as the
internal SEO-czar responsible for training team-members on best
practices. This is a multi-faceted position that requires a commitment
to self-motivation and creative thinking, but most of all hands-on
implementation.

We only hire motivated superstars and we're looking for people
with a natural ability for online marketing, SEO, and all things Web.
This is an opportunity to do extraordinary work and make a big impact
with a team of innovative, smart, ambitious, and fun people. If you've
been building Web pages since Jr.-high, you live online, you stopped
using paper years ago, or you consider Web-access essential then we
want to meet you. And most importantly, if you want to be a part of a
growing company that is helping a lot of people get access to better
health information then please contact us.

Click for more details.

Source: Unity Stoakes

This summer has been an exciting time of growth and extremely busy for the OrganizedWisdom team.  We're growing by every metric we track and as a result we've been adding new talent to our team almost every week. 

In fact, we've been so busy we haven't had time to blog much and have been tweeting a lot instead (@organizedwisdom). But I was asked a few days ago by some fellow entrepreneurs to share some insights about how we manage our hiring process at OrganizedWisdom and our secrets for hiring exceptional talent every time, so I decided to significantly update a previous post I wrote a year ago called 14 Tips to Help You Hire The A-Team based on all of the learning from the past year.

The OrganizedWisdom Process for Hiring Exceptional Talent Everytime:

The most important factor in the success of your business (especially during your initial stages of growth) is the people you hire and how well you build your talent team.

Building companies is not easy.  Each day presents new issues to
be resolved.  Plans change quickly and the stages of growth often
fluctuate rapidly.  Some people don't like the pace, while others
thrive in a start-up environment.

The great news is that being an entrepreneur is also one of the most
rewarding and fulfilling ways to spend one's time.  Helping transform a
vision from idea to a successful venture that solves new problems is
incredibly fun and energizing.

We have a very special philosophy at OrganizedWisdom which guides the way we are building our company.  We are building a results-based organization (ROWE) and we are building what we call The Zero $ Office based on our philosophy of Going Green Virtually (read about it here and here). 
This is a plan we are sharing with the world via this blog in hopes of
helping other Health 2.0 companies as well as all entrepreneurs learn
from our ideas, mistakes, and most valuable lessons learned.  We hope
you will share your own lessons in our comments from time to time…

Building The A-Team   

The best way to build a successful company in our opinion is to Build The A-Team. 
Simply put, every member of the team, must be an A-Player and strive to
be the best at what they do.  Equally as important to hiring A-Players,
the team must operate and flow together in a way that allows each team
member to focus on their unique ability and in a way that makes the
others on the team even more effective.

The A-Player

There's good team members and there's exceptional team members.  We
do whatever we can as an organization to attract the very best talent
to our team.  It doesn't matter where they are located, what school
they went to, how many years experience one has, what schedule they
like to work and so on.  All that matters is that each team member we bring on strives each day
to be the very best at what they do, and have the passion and drive to
be an A-Player.

Lessons from 80s TV

Growing up, I had a few favorite TV shows that looking back taught
me a great deal of entrepreneurial wisdom.  In particular, two shows,
teach similar principles we believe in very much in at OrganizedWisdom.

One influential show was the action-adventure series called MacGyver
which features perhaps the most resourceful character ever written,
MacGyver himself.  As an entrepreneur, much of each day involves
problem solving, finding creative solutions with limited resources, and
finding new approaches to complex challenges. And this is what MacGyver
excels at.  No matter what the situation, he made it work and made it
happen.  He was all about doing more with less; he was all about
results.

We try to only hire MacGyver's at OrganizedWisdom.  People who use
ingenuity in their problem solving. People who look for solutions
rather than create more problems.  People who do more with less. 
People who are dedicated and loyal. People who are good-natured and
positive and who you want on your team when the going gets tough.  And
most of all people who believe in your mission and want to help people
with their work and contributions each day.

Another great show that embodies one of our core principles is the action adventure series The A-Team,
a show that features an entire team of A-Players who all must work
together using their unique ability to accomplish seemingly impossible missions. It's one thing to
have a bunch of great MacGyver's on your team.  It's magic when they
all work together effectively, efficiently, and in a way that enhances
one-anothers' experience, expertise, ideas and unique abilities.

Our approach is to build our A-Team one person at a time and
reasonably slowly.  Here are some practical tips we use to help find
A-Players and make sure they are right for our A-Team.

14 20 How To Tips to Help You Build Your A-Team

1) The Founders should head HR – If you want to build a business that lasts and can withstand rapid growth and turbulent times, then the Founders of the company should be in charge of every hire for at least the first 100 people on your team.  This is the best way to build a foundation that can carry on the your integrity, energy and soul and ensure you can scale your personal vision for success.

2) Hire less people.  Smaller teams are usually
more effective and can often produce better results.  Having less
resources forces the team to innovate, find efficient solutions, not
bloat your product or service and focus only on the most important
priorities. Consider being understaffed during each successive phase of
growth.  You'll find the team will get more done and your organization
will have more capital to spend on A-Players down the line.

3) Write detailed job descriptions.  Write a detailed job description clearly outlining the role and define success.  Be clear with the key requirements and specific responsibility.  Think about what that role will be responsible for each day, week, month, etc. and the results they will need to deliver. (See #15 re: defining clear metrics).

4) Set up qualification filter before reviewing resumes.  Each job description should make the candidate do some work before responding to you.  We bake 5 to 7 questions into each job description and ask them to complete the questions along with their resume.  Those who don't bother to answer the questions get tossed immediately. 

5) Don't outsource your hiring. (See #1, I re-iterated because of it's importance) Many companies
outsource their hiring to recruiters.  Building your team should be the
top priority of the senior management and preferably the founders who
hopefully best represent the spirit of the organization. We've been
fortunate to work with some amazing recruiters in the past and many of
our friends are the best in the business.  But many companies simply
outsource the HR functions and don't pay full attention to the value of
leading the hiring process with each new hire. At the end, you will
save time and money by taking charge of this responsibility.

6) Hire from anywhere.  One of the greatest
benefits of Going Green Virtually is we are able to expand our talent
pool to anywhere.  We are a borderless company and as a result, we have
access to the best talent no matter where they live or want to work.

7) Tap your personal network. No matter where you are looking to
hire, the best place to start is usually your personal network v
Facebook, Twitter, LinkedIn, your blog, and good old fashion
word-of-mouth and conversations with friends and colleagues.  Most
people we hire are people we know, have worked with in the past, or
were referred to us by a friend or friend of a friend.

Work with people and companies you've worked with before. 
 My partner Steve and I have worked together since 1997 and several
people on our team we have worked with before.  Many of our investors
have worked with us before or we have known for years.  When you work
with people you know and have worked with for years, you have a head
start.  You have earned trust, natural flow, and the obvious advantage
of knowing how best to leverage each others unique abilities.

9) Let your team do the recruiting.  Any time we
are looking to add a new member to the team, we always ask the folks in
our company first who they know and to help with the recruiting. We
also ask our investors, colleagues and our friends before any other
outlets. Great talent attracts great talent, and people who know your
business intimately are best equipped to guide you to people who will
be right for your team.  Best of all, people on your team know who they
want to work with.

10) Post open positions on targeted blogs.  If you
are searching for the very best, then don't post your job listing on a
generic job board or Craigs List.  Find the very best blogs that people
you want to hire would read, and post there.  We believe strongly in
many of the principles of 37Signals, so we often use their job board to find the best talent.  

11) Identify Unique Ability. We take special care to identify each new team member's Unique Ability by giving them a Kolbe Test. 
These tools are not only fun and interesting, but incredibly useful in
helping you determine what people love to do naturally.  We try to then
establish goals, metrics, and the team structure based on what people
excel at. We also can find patterns within our organization that help
us structure the team most effectively.

12) Let the team members participate in the interviewing. Even
though the founders/leadership should be responsible for each new hire
(especially during the early phases of growth), it is essential that
you have the other people on the team interview a prospective new hire.
This has several benefits. Your team will be able to identify the best
talent based on the day to day needs, you will establish buy-in from
your team very early making for a more harmonious team, and your
potential A-Player hire will get to know the people they will be
working with each day.

13) Hire one team member at a time. Adding new team
members to a small and growing company should be managed with great
care. Each new team member is significant and will impact the flow,
goals, metrics, and working dynamic that has already been established. 
We find it most effective to hire and absorb each A-Player slowly and
one member at a time.  This will also help you not grow too quickly.

14) Let A-Players interview you. It's one thing to
interview a potential hire. It's much better to also let them interview
you.  We like our A-Players to grill us about our vision, our goals,
our metrics.  We want to make sure they've read our blog, registered
for our site, and have the opportunity to ask us difficult questions. 
If they can't interview us, and we don't provide sufficient opportunity
for them to do so, then we've missed an essential part of the A-Team
equation: their insight into us and our plans.

15) Establish metrics-based goals that are clear from the beginning.
The most important thing you can do with each new team member, and for
your A-Team, is to establish, update, and communicate specific and
clear metrics-based goals.  An A-Player needs to know the objective to
be great.  And an A-Team needs to know what metrics equal success in
order to effectively work together.

16) Start with a small test project.  Checking ones
resume and references are great.  So are in-depth interviews.  But we
have developed a system to give potential hires a small project before
we start working together. The idea is to get an A-Player involved with
your organization before you decide to tie the knot.  We are less
concerned with what someone has done, and most interested in what a
potential new team member can/will do.  We want to see what it's like
to start working together.  We want to learn how the team absorbs the
new talent.  And we want to new team member to be 100% sure they want
to join our team before we both make the commitment to work together
for the long haul.

17) Model your best team members.  For each new hire, try to think about what type of talent you need.  Are you trying to fill a gap, compliment a team or model a current team member's skillset?  Use the Kolbe to help you find matching Kolbe scores or missing types within your team.

18) Inspire A-Players by communicating the spirit of your organization. 
One of the reasons we blog, and post details about how we are building
OrganizedWisdom, is to inspire our team and attract other great
talent.  By sharing our philosophy we can find others who share our
vision and who want to help make it a success.

19) Make it their company. The best way to build an
A-Team is to make sure the company/product/service is the Team's
company. The most natural way to build a passionate and dedicated team
is to do what you can to make it theirs too.

20) Always be hiring.  We often start hiring for a position a year in advance of knowing we will need to fill it so we can get the best possible person for each position on the team.  And we keep collecting resumes all year long and star the very best for future reference. 

I'm sure I'm missing other great tips, so I'll keep updating this list.  Feel free to share your ideas too

Source: Unity Stoakes

It's time to highlight some of the best new WisdomCards we added to our
collection last week. Our WisdomCards are hand-crafted, doctor-approved
research summaries to help you find the health information you're
after. Here's a sampling of what our hardworking Guides created last week:

• Swine flu is on everyone's mind.  See what our Guide Amy M. found out when an interested reader contacted OrganizedWisdom wanting to know if the 1918 flu pandemic was the same as the 2009 swine flu.  And what about your pets, can they contract swine flu?  See Guide Jillian's WisdomCard to find out, then check out our new swine flu health center!

• Summer is travel season.  If you have rheumatoid arthritis, you may need some extra tips to make your life easier.  See what Jillian found out about how to travel with rheumatoid arthritis.

• Living with angina?  Guide Robbin has a WisdomCard for you on exercise to prevent angina.  If you have high cholesterol, she also has a WisdomCard on a hypercholesterolemia diet.

• Speaking of diets for your health, we've added many new WisdomCards on low fat and heart healthy diets!  For just a sampling, check out Guide Susan's WisdomCards on low fat cookie recipes and low fat apple recipes, Guide Melinda's WisdomCards on low fat chicken recipes and low fat appetizers, Guide Tina's WisdomCard on low fat mahi mahi recipes, Guide Amy M.'s heart healthy barbeque salmon recipes and heart healthy fast food alternatives, and Guide Judy's heart healthy bread machine recipes. These should get you nice and hungry and ready to explore all the additional healthy recipe WisdomCards we have for you!

Want more? You can always find the newest WisdomCards right on the OrganizedWisdom homepage!

Source: Nicole Kinsey